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Marketing Certification: Yay or Nay?

Updated: Oct 5, 2022




In a rapidly changing and complex marketing landscape, having a marketing certification can give job seekers an edge when applying for jobs and help professionals stand out to employers. But with so many certifications available, how do you know which one—if any—is right for you? Keep reading to learn more about marketing certifications and whether or not pursing one is the right move for your career.


What is a Marketing Certification?

A marketing certification is an official designation that recognizes an individual's expertise in a specific area of marketing. Certifications are administered by academic institutions, professional organizations, and software companies. In order to receive a certification, candidates must usually complete a course or exam—or both.


Why Pursue a Marketing Certification?

Earning a marketing certification can signal to potential employers that you have the skills and knowledge needed to be successful in the field. In addition, some certifications can lead to salary increases or help you qualify for promotions. And if you're interested in moving into management, many organizations require their managers to have certain certifications.

Which Certification is Right for Me?

The best marketing certification for you depends on your experience level, career goals, and the type of organization you work for or hope to work for in the future. Some general certifications that may be a good fit for you include the Certified Digital Marketing Professional (CDMP) designation from the Digital Marketing Institute (DMI), Google's Ads Certification, and HubSpot's Inbound Certification.


If you're just starting out in your career, pursuing a general certification—such as the CDMP designation—may be a good option since it covers a broad range of topics. However, if you've been working in the field for awhile and have developed expertise in a particular area—such as SEO or social media—pursuing a more specialized certification may make more sense. Keep in mind that some certifications require candidates to have several years of experience before they're eligible to take the exam.


Whether or not pursuing a marketing certification is right for you depends on multiple factors, including your experience level, career goals, and the type of organization you work for or hope to work for in the future. That being said, in today's competitive job market, having a certification can give job seekers an edge when applying for jobs and help professionals stand out to employers.


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